China, Nov 9 (Prensa Latina) The digital revolution is already a fact and the traditional press must adapt to the new advances in social media in order its message arrives through more channels and attracts more public, agreed here officials and experts in this field. The digitalization era not only gives opportunities but also imposes challenges such as social and professional and social responsibility, said Shen Haixiong, Deputy Director of the Information and Media Department of the Communist Party of China to participants.
Shen, who is also president of the Media Group of China,
said traditional press should keep learning and redefining its technological capacities to make more efficient use iof the social networks and platform in Internet to improve competitiveness in the digital era.
The value of the media will keep increasing with the development of the information technology revolution. 'With ´more and more people writing all types of contents, emerges a flow of damaging and useless information', added the official.
Thus, the news media must play a role ever more important as protector of the credibility of public opinion and promoter of a social consensus as defender of values and guardian of truth and justice, asserted Shen.
The president of the SINA Corporation, Charles Cao, referred that the number of internauts shot up in the last years, having an enormous impact in society while the line separating the worlds 'online' and 'offline' is being erased.
The social networks, for example, spread rumors and fake news, while they change the way they produce and disseminate information and also the services that navigate on-line generate security worries.
Solving these problems require joint efforts from governments, the media and companies that base their work on Internet.
Digital platforms must be particularly careful with their increasing influence and maintain social responsibility and self-regulation in mind, urged Cao.
The Wuzhen Conference worked under the slogan 'Creating a Digital World for Mutual Confidence and Collective Direction -to a Community with Shared Future in Cyberspace'.
Artificial intelligence, Internet as tool for industrial and economic tool, cyberterrorism and security in cyberspace were other topics discussed, while hosts presented the Digital Silk Route.
In parallel there was an exhibition of the most recent digital novelties applied in several branches of human work.