It´s been 25 years since Cuban Ron Corporation was founded as a result of the merge of the most important rum factories in the country. Since then, the entity has stood out by the production, trade and exportation of spirits of different characteristics. This has allowed the corporation to seal a bond with both domestic and foreign markets. In the same way, it looks to expand its branch of traditional products and burst into new countries with new products.

That´s the reason why every work day at the Rum factory Santiago is a challenge to commercial creativity, since traditions secure high quality products that come out of the emblematic facilities of this factory.

In the last quarter of the century this industry from Santiago has been guarantor of the productivity excellence thanks to its ancient distillery techniques combined to today´s technology. The certification of its integrated management system places the factory among the most efficient of its kind in the food industry and a great potential for exports.

“All this allow us to communicate better with the market. We always think of an expansion of different markets to show the quality of the light Cuban rum all over the world”, said Liliana Mengana Orosco, General Manager of the Rum Factory Santiago.

“For sure, it’s a market we want to reach. The American people have restrictions on the consumption of our products because of an absurd prohibition policy. Not mentioning that America could be a close market and a high-demand one, due to the fact that this country is the bigger importer of rum in the world”, pointed out Mrs. Mengana.

Haila María Mompié, was the face of the Factory in the celebration of the 25 years of Cubaron that was held at the amphitheater Mariana Grajales as part of the strategy to strengthen the commitment.